RSS MASTER SOFTWARE
There are already a few services and software packages on the market that allow for scheduled and autoresponder messages via RSS feeds.
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Here are some advantages RSS offers direct marketers. But most direct marketing arguments against RSS are in fact the result of inadequate understanding of the tool. Not everyone agrees with me on this point. It offers marketers most of what email marketing offers, except for the strong push factor. What if you are a direct marketer? In my view, RSS meets the needs of even the most demanding direct marketer.
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Once you have access to more prospective subscribers to whom you want to deliver content via RSS, you can provide them with your own branded RSS aggregator to make the switch to RSS easier for them.Content delivery to end-users and content syndication together form the basis of RSS conversations, which together work to spread your reach throughout the Internet and serve as a strong PR platform.
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In addition, the improved visibility enforces your brand and generates more credibility for your company. Each of these activities brings new visitors to your site, which are now ready to be converted in to new subscribers with whom you can communicate (via RSS and/or email) for the long term. RSS is a promotional/visibility tool that increases your traffic by improving your search engine rankings, generating traffic from new RSS specific sites and getting your content published on other sites.RSS offers a sort of delivery guarantee, as opposed to email, which is burdened by Spam, phishing and many other troubles. It gets your content delivered and provides you with multiple new content delivery and business development opportunities. RSS is a content-delivery channel for communicating with subscribers, customers, prospects and partners.